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From the Sole | Winter Lookbook

From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you. 

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our summer new arrivals. Meet Sam, Tonie and Jason from our Support Office inside! 

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our winter new arrivals. Meet Bansri, Josh and Sam inside!

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PEOPLE  COMMUNITY 
Meet Our Deuce Custom Kicks Makers: Maria

Recently, we ran our Deuce Custom Kicks design a sneaker contest, inviting you all to design a print for your dream canvas sneakers. Thank you to everyone that entered, we were overwhelmed with how many talented designs there were! Meet the maker of our Custom Kicks runner up, Maria Benison! 

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PEOPLE 
Meet Our Deuce Custom Kicks Makers: Eve

Recently, we ran our Deuce Custom Kicks design a sneaker contest, inviting you all to design a print for your dream canvas sneakers. Thank you to everyone that entered, we were overwhelmed with how many talented designs there were! Meet the maker of our Custom Kicks runner up, Eve McSoriley! 

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PEOPLE 
Meet our Deuce Custom Kicks Makers!

Recently, we ran our Deuce Custom Kicks design a sneaker contest, inviting you all to design a print for your dream canvas sneakers. Thank you to everyone that entered, we were overwhelmed with how many talented designs there were! Meet the maker of our Custom Kicks winning design, Anna Rendall! 

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PEOPLE 
Custom Kicks Competition: Our Winner!

Thank you so much to everyone who entered our Deuce Custom Kicks competition. We loved getting creative with you! We are overwhelmed with the number and quality of entries we have received and we had so much fun admiring all of your talented designs. Introducing our winner....

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PEOPLE 
Merchant Makers: Miro's Cocktail

Merchant Makers is our spotlight series on a few of the inspiring individuals in the Merchant 1948 family as we see what they're creating from home. Meet Miro! Our talented Merchandise Assistant shares what he's currently making/reading/watching/listening to during this time.

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PEOPLE 
Merchant Makers: Tonie's Dog Bow Tie

Introducing Tonie! Our inspiring Brand Marketing Manager shares what she's currently making/reading/watching/listening to during this time. Including a dog bow tie for her pooch, Wally!

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PEOPLE 
Only The Winter Essentials

Following the government's latest guidelines, we registered with the MBIE as a provider of essential goods and we’re glad to announce that select footwear can now be purchased online to keep you warm as the temperatures drop. 

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PEOPLE 
Meet Your Makers - Vol 1

Meet our very own maker. Tania, one of the designers behind the Deuce sneaker ranges. She fills us in on all things creative and what she’s currently making during this time. 

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PEOPLE 
Merchant Makers: Amanda's Playlist

Meet our e-commerce executive and office DJ, Amanda., one of the women behind our website and the emails in your inbox. She fills us in on what she's currently making/reading/watching/listening to during this time.

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PEOPLE 
Merchant Makers: Hayley's Brownie Recipe

As our team settle into working from home, we wanted to create a spotlight series on a few of the inspiring individuals in the Merchant 1948 family to see what they're currently making/reading/watching/listening to during this time. 

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our Autumn new arrivals.

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PEOPLE  COMMUNITY 
Feel Good Friday: Andrew's Story

Through Deuce’s involvement with the Young Hearts Project, our charity created with the hope of changing lives, we’ve seen many awesome kiwi’s do great things. We achieve this through our donation programme, that sees $5 from every pair of full price Deuce sneakers sold go towards the Young Hearts Project that funds these awesome initiatives. One of our partners, the MATES programme through Great Potentials, helps kiwi youth to reach their full potential through mentoring programmes. We caught up with MATES mentor, coordinator and regional manager Andrew, to hear his story and how the Young Hearts Project has changed his life.

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PEOPLE 
Team Top Picks

We asked some of the Merchant 1948 team what they're loving from our summer collection.

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PEOPLE  COMMUNITY  OUR COLLECTIONS 
Storm x Deuce VIP Event

To celebrate the launch of our Storm x Deuce collaboration, we hosted a VIP event in our Deuce Newmarket store! The anticipated collection is available right now online and in selected stores. 

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PEOPLE 
We Believe

Our passion is beautifully crafted shoes, sneakers and bags. And we are all about people… Here’s what we believe…

 

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PEOPLE 
Team Top Picks

We asked the Merchant 1948 team what they're loving from our spring new arrivals. 

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CRAFTSMANSHIP  PEOPLE 
Shoe Shining at Merchant Man High Street

We're offering free shoe-shining (and beers!) at our Merchant Man High street store every Friday!

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CRAFTSMANSHIP  PEOPLE 
For the love of Malibu

Rose, a Merchant 1948 customer in Australia, contacted our Customer Experience team to share with them just how much she loves our Malibu heel – so much, in fact, that she owns it in a number of colours. Red, hot pink, teal, black, yellow and coral – Rose has them all! But there was just one colour she felt was missing from the Malibu colour palette. Orange.

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PEOPLE 
Our Values: Engaging our People

Disillusioned by the global events of 2001, Shane Anselmi realised he needed to create more joy and empathy. He was determined to to re-engage the people he worked with. The hardest part? Feedback. Truth spurred change however, and a new Values system was a catalyst for evolution.

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PEOPLE 
Our People: Tania’s Story

If there’s one thing we know, it’s that shoes are a family affair. After studying and pursuing other directions, Tania eventually followed her mother and sister into manufacturing. She thrived, becoming a successful designer and range builder, harnessing her expertise and wide range of skills.

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PEOPLE 
Our People: Jordan’s Story

Jordan took an extended trip to South America to have a break and reassess. Upon her return fate stepped in, and she found herself back in the footwear fold with a new challenge, driving and designing the Deuce brand.

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PEOPLE 
A Family Business: Louise’s Story

Our Director and Buyer Louise Anselmi has learned to juggle work and motherhood, raising three kids and a fostering a growing footwear business alongside husband Shane. It wasn’t without its challenges, with travel and deadlines, but family has always been her priority.

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PEOPLE 
A Family Business: Learning the Art of Shoemaking

Coming from a family of footwear merchants, shoes were always in Shane Anselmi’s blood. He was fascinated with craftsmanship and manufacturing from a young age; this and his passion for business led him to pursue a career in footwear, eventually opening his own stores, Overland and Merchant 1948.

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PEOPLE 
The Early Days: Creating Overland

It all started with an idea; Shane Anselmi dreamt of creating a fashion-forward, lifestyle focused shoe brand. The road to his vision was paved with learnings from factories, stores, restaurants and the sharemarket crash. All of which gave Shane resilience and determination, and saw Overland thrive.

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PEOPLE 
A Family Business: Tony’s Story

As soon as Tony Anselmi started working at his family’s shoe stores he hit the ground running. His natural skill for business saw his own stores flourish, and he eventually pursued manufacturing and importing. Having witnessed the evolution of retailing firsthand, Tony reflects on his journey.

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PEOPLE 
Our People: Penny’s Story

When Penny left the small town she grew up in to move to the city and travel the world, she never expected to find her calling immediately. From those first tentative steps into retail, twelve years later she not only has a thriving career but a family too, things she juggles as a working mother.

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PEOPLE 
Our People, Their Stories: Autumn/Winter 17

Informed by our purpose “Together we create to inspirte” this campaign celebrates togetherness, featuring the people who work in our stores, the people who help us realise our vision and the people we call family. We captured them and the relationships they value most - partners, friends, siblings.

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PEOPLE 
Deuce 2014 - Year in Review: Matt Hewitt
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  PEOPLE 
Our People, Their Stories: Spring/Summer 16

Informed by our purpose “Together we create to inspire” this campaign celebrates togetherness, featuring the people who work in our stores, the people who help us realise our vision and the people we call family. We captured them and the relationships they value most - partners, friends, siblings.

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PEOPLE 
Our Values: Finding our Purpose and our Why

For us, finding our Purpose and creating our Values was fundamental to our growth and evolution. Ever since then, these have informed everything that we do. How did we get there? Shane Anselmi shares the story of his revelation, and how he created and drove this significant change.

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PEOPLE 
A Family Business: The Story of Guiglielmo

The man that started it all, three whole generations ago. Guiglielmo Anselmi was an Italian immigrant who pursued his sense of wanderlust before settling in New Zealand, where he became a successful farmer. In 1948 he found himself the owner of a handful of shoe stores; the rest is history.

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PEOPLE 
The Early Days: Growing Pains

After opening his first few stores, Overland grew fast even though the country was in a recession. Shane describes the rollercoaster ride that was the retail market and economy of the 90s and early 2000s as he juggled travelling and buying product with signing leases and creating glossy catalogues.

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PEOPLE 
The Early Days: Naming Overland & Merchant 1948

Ever wondered what inspired the Overland name, or why we’ve changed our name to Merchant 1948? From that very first concept store in 1990 to our ongoing rebrand, Shane Anselmi has known the power of a name to capture the imagination and inspire.

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