From daily routines to weekend exploration, Merchant 1948 crafts footwear that will take you there. With your lifestyle in mind, our soles will take you where your soul leads you.
Young people face countless challenges in life. In 2014 Shane Anselmi decided it was time to do something to help them, so he founded the Young Hearts Project and pledged to donate $5 from every sale of full priced Deuce sneakers. The next step? Finding the right partners and realising change.
Where will The Journey take you? Explore our new season campaign, which weaves a tale of two souls, each on a journey of their own when their paths cross and stars align. Follow along with their story and create a journey of your own.
When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.
They’re inseparable now, more like siblings than friends, but this wasn’t always the case. Thrown together at dance school, Tory and Perri weren’t immediate friends. Partly driven by fate and partly through the nature of dance, for Perri their friendship became inevitable.
Suki sees being a twin as a key part of her identity. “I am a twin much in the same way as I am a girl or I am a New Zealander or I am Maori or an artist or a reader. It's a fundamental part of what makes me who I am.” Tabbie acknowledges that growing up as a twin is a strange experience. “It’s pretty weird to have a twin, like, someone else has your face! Being called another name so often that you automatically respond to it just in case someone might be addressing you by mistake...
After Tash sucked up the courage to ask Kenny for his number, it still took weeks for Kenny to ask her out. In fact, “Kenny didn’t believe that I would actually turn up, so he did a drive by twice to make sure I was there". Unlike other couples, they have little hobbies or interests in common.
“I never get tired of seeing Waylon, he’s a hard worker and a fantastic father, he finds a balance that works well, always putting our family’s needs first.” Shelley and Waylon share a marriage, a family and a business, however if it wasn’t for music (and fate) they might have never met.
Astrid’s life and that of her family have been defined by big moves. She and her husband immigrated to New Zealand with their young family in tow. “That was a really big thing. No job to come to. We had enough money behind us (which was just as well) otherwise we wouldn't have been able to come in to New Zealand…. It took three weeks to find a job.”
Alex and Arna have been together for ten years and married for five – but if it wasn’t for their love for music, their paths might have never crossed. Neither came from musical families, so it’s a fluke of fate (and a testament to their drive) that they both pursued the same passion.
They both value the balance their relationship gives them “Clare's quite grounding for me; she's even more spiritual, and more calm. I'm the super energetic one. Our relationship has definitely helped me chill out… I’m not so hectic anymore, I still can be that person, but it's nice to consider someone else.”
They didn’t talk for the first few weeks they worked together, but that soon changed; good things take time but sometimes the best things don’t. “It's been a very short but fast friendship.”
Inseparable since they met and still together constantly, Tai admits it couldn’t have worked out better. “It sounds cheesy, but our relationship is just so smooth.”
Sometimes to thrive, we need another pair of hands. Steven felt rudderless until fate stepped in. “Before meeting Todd, I was a little bit lost in the world; I’ve changed creatively and everyday I’m evolving more and more.”
“It's hard to be our own selves sometimes.” Understandably, Chelsea has been close to her twin sister since birth “I don't know how people cope going through life without someone who's so close to them.”
“I don’t like surprises” concedes Tony, but he’s good at them – impeccably planned holidays are his specialty, much to Crystal’s delight. “Tony is a perfectionist, a real perfectionist; from his work to ironing his t-shirts, everything has to be perfect!”
Filmed by Sam the Cameraman and edited by CucchairaFilms
Behind the scenes to the AW14 Overland Footwear Ad Campaign, shot in California with photographer Giuliano Bekor.
Overland Footwear AW14 Ad Campaign, shot by Giuliano Bekor in California.
Filmed by Demi-Jade Hewitt for AKAHS Films and edited by Billy Lee-Pope
After Tash sucked up the courage to ask Kenny for his number, it still took weeks for Kenny to ask her out. In fact, “Kenny didn’t believe that I would actually turn up, so he did a drive by twice to make sure I was there". Unlike other couples, they have little hobbies or interests in common. Tash insists they’re “literally like chalk and cheese” however she quickly realised that what drew them together was something more important; “in the end we knew what really connected us, it was our values - what we stand for and what we believe in… Interests and hobbies are something you can adapt to, but when you have a deep connection where another person can understand your true self, now that right there is the WOW moment.”