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Deuce x Kiwi Can

Earlier this year, The Young Hearts Project and the Graeme Dingle Foundation teamed up to help supply sneakers for deserving Auckland based teachers. We're proud to support the Graeme Dingle Foundation and their Kiwi Can programme to provide opportunities for young people and those who guide them. We caught up with four Kiwi Can teachers to discuss what the programme means to them, the challenges that young people face in NZ, and how Kiwi Can lessons are truly changing the heart of our community. 

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PEOPLE 
Our People: Jordan’s Story

Jordan took an extended trip to South America to have a break and reassess. Upon her return fate stepped in, and she found herself back in the footwear fold with a new challenge, driving and designing the Deuce brand.

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PEOPLE 
A Family Business: Louise’s Story

Our Director and Buyer Louise Anselmi has learned to juggle work and motherhood, raising three kids and a fostering a growing footwear business alongside husband Shane. It wasn’t without its challenges, with travel and deadlines, but family has always been her priority.

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PEOPLE 
A Family Business: Learning the Art of Shoemaking

Coming from a family of footwear merchants, shoes were always in Shane Anselmi’s blood. He was fascinated with craftsmanship and manufacturing from a young age; this and his passion for business led him to pursue a career in footwear, eventually opening his own stores, Overland and Merchant 1948.

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PEOPLE 
The Early Days: Creating Overland

It all started with an idea; Shane Anselmi dreamt of creating a fashion-forward, lifestyle focused shoe brand. The road to his vision was paved with learnings from factories, stores, restaurants and the sharemarket crash. All of which gave Shane resilience and determination, and saw Overland thrive.

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CRAFTSMANSHIP 
Deuce Construction: Making a Sneaker

Sneakers are simple right? But making them isn’t. We’ve been working on our sneaker manufacturing for years now, so we wanted we’d share our process with you! Our Deuce go through countless steps (and pairs of hands) before our vision is realised – stitching, foxing, vulcanisation and more.

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PEOPLE 
A Family Business: Tony’s Story

As soon as Tony Anselmi started working at his family’s shoe stores he hit the ground running. His natural skill for business saw his own stores flourish, and he eventually pursued manufacturing and importing. Having witnessed the evolution of retailing firsthand, Tony reflects on his journey.

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PEOPLE 
Our People: Penny’s Story

When Penny left the small town she grew up in to move to the city and travel the world, she never expected to find her calling immediately. From those first tentative steps into retail, twelve years later she not only has a thriving career but a family too, things she juggles as a working mother.

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PEOPLE 
Our People, Their Stories: Autumn/Winter 17

Informed by our purpose “Together we create to inspirte” this campaign celebrates togetherness, featuring the people who work in our stores, the people who help us realise our vision and the people we call family. We captured them and the relationships they value most - partners, friends, siblings.

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FILM 
Rossofiorentino
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