Everything you need to know to clean, protect, and maintain your suede shoes at home in New Zealand’s unique climate.
Suede shoes and bags are a timeless investment, offering soft texture, effortless style, and everyday versatility. However, suede requires specific care to keep it looking its best. This guide is for anyone who owns suede footwear. From everyday sneakers to dress shoes and boots, and wants to extend their lifespan. Drawing on professional footwear care practices and experience working with premium materials, we’ll walk you through exactly how to clean suede shoes properly, prevent damage, and protect them from New Zealand weather conditions.
What Is Suede and Why Does It Need Special Care?
Suede is a type of leather made from the underside of animal hide. Unlike full-grain leather, suede has a soft, velvety surface known as the “nap.”
Because suede is more porous and delicate than smooth leather, it:
• Absorbs water easily
• Stains more quickly
• Can lose texture if cleaned incorrectly
• Shows scuffs and marks more visibly
New Zealand’s mix of rain, humidity, and dry summer dust makes suede protection especially important. Proper care ensures your suede shoes stay soft, clean, and structured for years.
Essential Tools to Clean Suede Shoes at Home
Before cleaning suede shoes, gather the right tools. Using proper suede care products prevents accidental damage.
Suede Protector Spray
A high-quality suede protector spray creates a water-repellent barrier to protect against rain and stains. This is especially important in New Zealand’s unpredictable weather.
Suede Shampoo or Cleaner
Choose a cleaner specifically formulated for suede. Regular leather cleaners or household products can damage the nap.
Suede Brush
A suede brush (often with rubber or brass bristles) helps lift dirt and restore the nap without flattening the texture.
Towels or Paper to Stuff Inside Shoes
Stuffing your shoes helps them maintain their shape while cleaning and drying.
How to Clean Suede Shoes Step by Step
Follow this simple process to safely clean suede shoes at home.
1. Prepare the Shoes for Cleaning
Make sure your shoes are completely dry before starting. Cleaning damp suede can push stains deeper into the material.
• Let shoes air dry naturally
• Avoid direct heat or sunlight
• Stuff with towels or newspaper to maintain shape
2. Gently Brush Away Surface Dirt
Using a suede brush:
• Brush in short, gentle strokes
• Move in the direction of the nap
• Apply slightly firmer pressure for stubborn dirt
This step alone often removes light marks and dust.
3. Use a Suede Shampoo for Tough Stains
For deeper stains:
• Apply a small amount of suede cleaner
• Use a soft brush or cloth to gently work it in
• Avoid soaking the material
Always spot test first on a hidden area.
4. Let the Shoes Dry Naturally
Allow shoes to air dry fully at room temperature. Never use a heater, dryer, or direct sunlight, as heat can stiffen and shrink suede.
5. Restore the Nap
Once dry, brush the suede again to lift and restore its soft texture. This step brings back the original finish.
6. Apply Suede Protector Spray
Finish with a light, even coat of suede protector spray. Hold the spray about 15–20cm away and allow it to dry completely before wearing.
Tips for Preventative Suede Care in New Zealand
Preventative care is the best way to maintain suede shoes.
Protect Before First Wear
Always apply suede protector spray before wearing new suede shoes outside.
Avoid Heavy Rain
While protector spray helps, suede is not waterproof. Avoid wearing suede in heavy rain or muddy conditions.
Brush Regularly
Light brushing after wear prevents dirt build-up and keeps the nap lifted.
Store Correctly
Store suede shoes in a cool, dry place. Use shoe trees to maintain shape and avoid plastic containers that trap moisture.
How to Remove Common Suede Stains
Water Stains
Lightly dampen the entire surface evenly (not just the stain), then let dry and brush to prevent water rings.
Oil or Grease Stains
Sprinkle corn flour over the stain and let sit overnight to absorb oils before brushing away.
Scuff Marks
Use a suede eraser or gently rub with a clean towel to lift marks.
FAQs About Caring for Suede Shoes
1. Can you wash suede shoes in the washing machine?
No. Washing machines can ruin suede by oversaturating and damaging the nap.
2. How often should I apply suede protector spray?
Reapply every 4–6 weeks, or more frequently during wetter months in New Zealand.
3. What happens if suede gets wet?
Let it dry naturally, then brush to restore the nap. Avoid heat drying.
4. Can I use regular leather cleaner on suede?
No. Suede requires specialized cleaners to avoid flattening or staining the material.
5. Is suede suitable for everyday wear?
Yes, with proper protection and maintenance. Regular brushing and protective spray make suede durable for daily use.
Timeless style, properly maintained
Suede shoes are a stylish, versatile addition to any wardrobe, and with the right care, they can last for years. Regular brushing, gentle cleaning, and consistent protection are the keys to keeping suede looking premium season after season.
If you’re investing in quality suede footwear from Merchant 1948, taking a few minutes to care for them properly will protect both their appearance and longevity.
Shop the Suede Series
New in suede loafers, sneakers, and boots in timeless suede have just landed.
Shop now and step confidently into every season.
