When Salomé first launched her factory, a rarity in the male-dominated world of footwear manufacturing, everyone told her she'd be closed within a year. What happened was something few anticipated.

Where will The Journey take you? Explore our new season campaign, which weaves a tale of two souls, each on a journey of their own when their paths cross and stars align. Follow along with their story and create a journey of your own.

It all started out of frustration... Shane Anselmi wanted to create a simple, stylish sneaker that did two things standard sneakers didnt: combat odour and provide exceptional support. Before long, Deuce was born - but creating the sneakers Shane had in mind turned out to be a learning curve.

Disillusioned by the global events of 2001, Shane Anselmi realised he needed to create more joy and empathy. He was determined to to re-engage the people he worked with. The hardest part? Feedback. Truth spurred change however, and a new Values system was a catalyst for evolution.