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FIT FOR ME: FOR EVERY WOMAN

Because every woman deserves a custom-feel fit. Mindfully crafted long boots in narrow to wide fits, with calves from narrow to XX-wide.

Merchant 1948

Buyers notes – Jordan Willett:  

After many years in the footwear industry, I recognised a genuine gap in the market for boots -
particularly long boots - that truly cater to wider fits. Once we knew this was a reality for so many customers, we set out to create a solution. 

 

Since 2020, we’ve come a long way. One of the most rewarding parts of this journey has been hearing from customers who can finally find boots that fit and feel great.
It’s incredibly important to us that our range is more inclusive, thoughtfully designed to cater to different shapes and sizes, without compromising on style.

Merchant 1948

HOW TO MEASURE YOUR LONG BOOT

Please use the following as a guide to help you decide which size is best for you.

  • 1. Shaft Height (cm)

To give you the shaft height of your desired style, measure the height of the boot in comparison to your leg, take the measurement from your selected style product listing and place the ruler at your heel up your leg to review the height on your body.

  • 2. Calf Circumference (cm)

To measure your calf circumference, take a flexible ruler or measuring tape to the widest part of your calf. Each style has the measurements outlined on our product listings.

  • 3. Heel Height (cm)

Each heeled style has a heel height outlined on our product listings. The measurement starts at the base of the shoe where your foot sits until the end of the heel.

OUR WIDE FIT JOURNEY

From where we started, to where we are now.

Merchant 1948