We are Merchant 1948. Carefully curated, quality footwear, bags and accessories for women. Since 1948, we've been putting shoes on feet as a family owned and operated business in New Zealand. Now with over 30 stores across New Zealand and Melbourne, Australia, we are the go-to destination for fashion-forward footwear, quality craftsmanship and friendly service.

Our women's shoes cover a range of trends, materials, colours and styles. Shop heels, loafers, boots, sneakers, sandals and more. Get free shipping when you're logged in, plus we have Afterpay & Laybuy available so you can shop now and pay later.