We are Merchant 1948

With a history coursing three generations, Merchant 1948 has become a household name. A trusted source of premium leather footwear, for any and all occasions. Born out of a respect for both quality leather and for the art that is shoemaking.

Our footwear is built for the way you live. A clever mix of form, function, and fashion, with heritage firmly at its heart; footwear tailored carefully by us, to work relentlessly for you.

Workshop

We have our Merchant Workshop installed in two of our stores for shoe repairs, upgrading soles, stretching leather, and more! Our shoes are designed and crafted for the long haul but our Workshop was created to ensure you get the service you need so your shoes can last a lifetime.

Our Stores

We've been putting shoes on feet since 1948. We are proud to be the go-to destination for quality footwear and friendly service. Visit any of our stores across New Zealand and Melbourne to experience it yourself!

Community

We recognise that we can play a positive role in challenging some of the social issues that surround us. This is why one of our brands, Deuce, has its own charity, the Young Hearts Project, that supports and empowers New Zealand youth. Alongside this, every Merchant 1948 store sponsors a child and their family in Onga, Malawi with the amazing team at World Vision.