Want to know more about Merchant 1948? You’re in the right place. These are the stories about us: our people, our history, how we create our footwear, and all that inspires us.
It all started out of frustration... Shane Anselmi wanted to create a simple, stylish sneaker that did two things standard sneakers didnt: combat odour and provide exceptional support. Before long, Deuce was born - but creating the sneakers Shane had in mind turned out to be a learning curve.
SPRING / SUMMER 18
Step inside The Journey: Continued and explore our SS18 campaign. Colour pops, asymmetric angles, square-toed designs and special-occasion styles feature against the backdrop of hazy summer days. Embrace the new season and explore our most exciting collection yet.
Young people face countless challenges in life. In 2014 Shane Anselmi decided it was time to do something to help them, so he founded the Young Hearts Project and pledged to donate $5 from every sale of full priced Deuce sneakers. The next step? Finding the right partners and realising change.